Swot Analysis  Innovation - 1193 Words

ShopKeep.com SWOT Analysis Strengths of ShopKeep.com: ïÆ'Ëœ Innovation - ShopKeep is geared for small businesses and has created a reputation for catering to food and beverage sellers. It is an elegant piece of software that most retailers will feel at home with and the retailer does not even have to be in the food business to use it. It provides an intuitive, secure POS system that can empower business owners by providing staffing optimization, regulating inventory, accessing sales reports, and collecting customer information on one seamless, cloud-based platform. (Hamilton-Romeo, 2015). The ShopKeep system is often highly reviewed for its simple, inexpensive pricing structure. ïÆ'Ëœ Strong Brand Equity - ShopKeep listens to customer’s†¦show more content†¦Each consecutive year for the last three it has grown three times in revenue. Now used independently by more than 18,000 merchants, ShopKeep announced July 2015 that with Series D funding they have raised $60 million. ShopKeep plans to use this injection of capital, which was led by investor Activant Capital and with support from existing investors, to aggressively grow its overall US customer base, launch international operations, and strengthen industry partnerships. (Herian , 2015) ïÆ'Ëœ Utilizes Social Media - You can contact ShopKeep via Facebook, Twitter or LinkedIn. Training and support documents are also available online. ShopKeep uses a program called â€Å"Counter Culture† which allows customers to provide their own reviews of the product by featuring success stories and strategies. Additionally, they have a blog which serves as the point of entry to ShopKeep’s Small Business 101 - a collection of business advice for the small time entrepreneur like a small business guide to social media, and helpful information; such as permits, zoning, licenses, and tons of other material. (Ebrahimi, 2015) Weaknesses of ShopKeep.com ïÆ'Ëœ Market Limitations - ShopKeep isn’t necessarily for the large retailers, even though it can handle multiple locations, by design it is ideal for small to medium sized businesses. And with this design ShopKeep has done well to stay in this niche even though it’s limited when it comes to most table service restaurants, bars, or large retail stores. ïÆ'Ëœ